• by Joe Mandese  @mp_joemandese, October 7, 2020

The Radio Research Consortium, Inc., a not-for-profit that provides audience estimates data to non-commercial radio stations, has renewed a multi-year agreement with Nielsen to license its syndicated research products, including Nielsen Scarborough, to hundreds of non-commercial stations.

Terms were not disclosed, but the deal ensures continuity of audience research for station managers, programmers, marketers and development executives.

The new deal follows an earlier agreement announced in April, covering Nielsen's continuous diary measurement (CDM) service.