Horizon Next, Horizon Media’s data-driven and performance-focused agency, has been awarded AOR duties for Orkin, an industry leader in pest control services, after a competitive pitch.
The award is effective immediately and will be managed by the agency’s New York office. Contenders included Mindshare, Havas and Assembly.
Billings for the assignment are estimated at $25 million.
“We are relentlessly focused on the consumer experience and on continuously building upon our leadership position,” stated Cam Glove, Orkin Managing Director. “The Horizon Next team brought incredible commitment and passion for the brand, they were insightful, demonstrated clearly how all the data and hard work directly translated to business results, and they brought a wealth of relevant experience and expertise that will add significant value to our business.”
Gene Turner president of Horizon Next said that data insights and audience targeting capabilities are key to the agency’s offering. But he adds, “We had incredible chemistry with the Orkin team from the very start and together we swarmed all over the challenges at hand. Apologies for the pun.”
Orkin provides services to approximately 1.7 million homeowners and businesses in the United States and has locations in more than 65 countries.
The Orkin award is the latest in a string of recent wins for Horizon Next. In the last few weeks the agency has also won assignments from AmeriSave, Jenny Craig, and several undisclosed accounts.