Horizon Media has appointed Kimberly Chulis to the new role of vice president/data science. She is tasked with creating an ecommerce infrastructure that will be integrated with the agency’s customer data platform blu.
The appointment follows the agency’s recent launch of eCommerce data intelligence company Night Market.
Chulis will be incorporating machine learning insights to guide retail related services such as offer, pricing, merchandising, forecasting and reviews, as well as building audience segments based on buying behavior. In addition, she will lead the integration of performance media and purchase data to drive the omnichannel consultative approach that Night Market offers across D2C and marketplaces.
The 20-year data science veteran is well known for her innovative work in advanced analytics, predictive modeling and cloud-based ML and AI solutions for major technology companies such as Microsoft and IBM.
Over her career, Chulis worked with the Walmart.com team on architecture and applications of Azure ML and cloud architecture configuration. For a major retailer, she developed social media analytics and predictive analytics based on consumer online browsing and buying behavior, and she has created and implemented a number of design, measurement and modelling frameworks for brands such as HP, UnitedHealth Group and Char-Broil to name a few.
“The purchase funnel has collapsed in our modern day world making it imperative to understand consumer journeys and behavior,“ says Randy Browning, President of Night Market. Chulis’ experience, he adds, “is one of a kind and will allow Night Market to design a platform aimed at predicting shopping outcomes based on buying behavior.”