Google Chrome A Focus As Feds Eye Breakup Of Tech Giant's Businesses

Google Chrome is one target of U.S. federal and state prosecutors for alleged antitrust violations, and they are also looking at Google's advertising, mapping and search businesses.

The House Judiciary Committee released a report last week urging the breakup of several high-profile U.S. technology firms, but it found that Google Chrome’s market share allows the company to "effectively set standards for the industry."

Prosecutors could force Google to sell its Chrome browser and parts of its advertising business, according to one report.

How will consumers react to a breakup? Lucid, which provides a polling platform, asked consumers about their overall thoughts on the fed’s actions and found that 70% said they view Apple, Amazon, Facebook, and Google as monopolies. The remainder said “no.”

About 56% of those participating in the study said the recent news about the monopoly adversely affects their views of Apple, Amazon, Facebook, and Google.

Some 31% said they are likely to continue using Apple, Amazon, Facebook, and Google if new laws are passed to force the companies to break up. Twenty-nine percent said they are very likely to continue using the company’s products, while 23% were neutral, 10% said they not very unlikely, and 7% said they were unlikely.

Google’s struggle is reminiscent of Microsoft’s monopoly 2001 case in which the U.S. government accused the Redmond, Washington company of illegally maintaining its monopoly primarily through restrictions put on PC manufacturers and users to uninstall the browser Internet Explorer and use other programs such as Netscape and Java.

The Department of Justice also reportedly is preparing a separate antitrust suit accusing Google of abusing its control on the online search market, which could be filed as soon as next week.

Markets being investigated include online search, ecommerce, social networks and social media, mobile app stores, mobile operating systems, digital mapping, cloud computing, voice assistants, web browsing, and digital advertising.

The Subcommittee on Antitrust, Commercial and Administrative Law, which brought about the recommendations for the breakup, has a Democrat majority.

The feds' report suggests some there has been some pushback from Republicans, because the draft's recommendations with regard to the breakup of the companies are too sweeping.

1 comment about "Google Chrome A Focus As Feds Eye Breakup Of Tech Giant's Businesses".
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  1. John Grono from GAP Research, October 12, 2020 at 5:32 p.m.

    I would like to congratulate LucidLook on this ground-breaking piece of research.


    • In a population of 331 million they were able to raise a sample of n=255 which is a sampling fraction of 0.000077%.   An astounding achievement that must have taken hours.

    • The Demographic is "The United States".   And here was I thinking that the US was a geographic definition and that a demographic related to personal attributes.

    • The Survey Type is "Single Answer" which is actually a Questionnaire Type, though it probably gives the reader a hint that it was probably a mobile phone SMS question.

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