SheaMoisture 'Naturally' Celebrates Black Beauty

Unilever's SheaMoisture brand is celebrating the beauty and essence of Black women with the “It Comes Naturally” platform.

The campaign, developed with BBDO NY and polycultural marketing firm Joy Collective, features the work of six Black female artists, including Monica Ahanonu and Rachelle Baker, with illustrations celebrating the beauty and heritage of Black women. The work also promotes the pledge that proceeds from every purchase will benefit Black women entrepreneurs.

Both 30-second and 15-second spots will run on TV and online, along with corresponding digital banners and in-store displays.




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