• by Karlene Lukovitz  @KLmarketdaily, October 14, 2020

United States pay-TV operators will see their combined revenues decline by $23 billion, to $56 billion, between 2019 and 2025, estimates Digital TV Research. 

U.S. pay-TV revenues peaked at $105 billion in 2015. 

The U.S. is not alone. Global pay-TV revenues peaked at $202 billion in 2016, and will fall to $152 billion by 2025, projects the research firm. 

That’s lower than 2010’s $175 billion, even though the number of pay-TV subscribers globally increased by 345 million between 2010 and 2025.

Global pay-TV revenues fell by $9 billion in both 2018 and 2019.

The U.K. and Canada will each lose nearly $1 billion by 2025. 

However, subscribers worldwide are forecast to increase by 34 million. 

That will bring the total to 1.06 billion — slightly higher than in 2018, when the total passed 1 billion. 

India is projected to add $0.8 billion in pay-TV revenue, and 183 more subscribers, during the period. China will continue to supply a third of the world’s subscribers, with 328 million expected by the end of 2025. Together, the two countries will account for fully half of all pay-TV subscribers worldwide. 

The top five countries will account for 54% of global pay-TV revenues by 2025 — down from 62% in 2019.

Digital TV Research’s latest Pay TV Forecasts Update, published this month, is based on company reports to June 2020.