Direct-to-consumer company Leaf Home Solutions has appointed media agency veteran Tim Castree as its Chief Growth Officer, a newly created role.
Castree will be responsible for overseeing all marketing and call center operations. He is also tasked with helping lead the company’s expansion into new categories and additional geographies.
Castree reports to LHS President and CEO, Jeff Beck.
Castree is an ad-industry veteran. Most recently, he was the digital director for Mike Bloomberg's 2020 presidential campaign and he serves as a senior advisor to Hawkfish, the Bloomberg-backed digital and data marketing firm.
Previously, he held several big jobs at GroupM, including CEO North America, Global CEO Wavemaker and CEO of Wavemaker predecessor agency MEC. Before that, he was managing director at Videology North America. Earlier, he held several senior roles within Publicis Groupe’s media operations.
LHS products include home gutter guards, walk-in bathtubs and stair lifts.