• by Larissa Faw , October 21, 2020

The Floating Hospital for Children is reintroducing itself under its new name, Tufts Children’s Hospital, through an emotional campaign showing the resilience of young patients. 

The creative, developed with Nail Communications, uses an array of pictures of young patients as a female voiceover speaks about their strength and the hospital’s ability to treat them. 

This campaign, running through November in parts of New England, appears on TV, radio, billboards, social and digital platforms.