Dallas-based Slingshot has been named Agency of Record for VisitDallas after a formal review. Work will include brand strategy, creative, and paid media planning and buying.
The win adds to the agency’s roster of travel and tourism clients which also includes Holiday Inn Club Vacations, Angel Fire Resort, La Quinta, Greyhound Lines, CheapCaribbean.com and Texas Motor Speedway. The agency has previously worked with other Texas tourism organizations.
“Across the board, Slingshot not only showed a real understanding of the challenges we presented them, they came back with breakthrough thinking for how to tackle them as well,” said Craig Davis, President and CEO of VisitDallas. “Their passion for travel marketing and for the city itself was clear from the very beginning.”
David Young, Slingshot's President and Chief Operating Officer added that “2020 has been especially hard on the tourism industry, We knew going into this we had to be mindful of what it will take to make people comfortable traveling to cities again as they continue to ease COVID-19 restrictions. We know that the work we do will have a direct impact on Dallas’ small business community, the arts, and so many other important facets of our city.”