Walton Isaacson teamed with nonprofit civil rights advocacy group Color of Change on a get-out-the-vote PSA featuring celebrities like Magic Johnson, Boris Kodjoe, Alexandra Shipp, Lexi Underwood, Persia White, Joseph Morgan, and Camryn Manheim.
The spot is focused on the importance of voting overall, particularly for often overlooked local elections like District Attorney.
The call to action, “Vote for elected officials who will work for you,” underscores the intent to drive voter participation. WI CEO Aaron Walton stated, "It's important to understand the responsibility we all have to vote and the impact it can have on policies that affect us all.”
The work can be sampled here.
The spots are running on the Colorofchange.org website and social channels.