Physician house call provider Heal is appointing The Woo as its first agency of record. The company awarded its business to the agency following a multi-agency review that kicked off earlier this year. The brand had previously worked with agencies on a project basis.
The shop has worked with the brand on a new tagline “Open Your Door To Better Care” as well as a 60-second brand video running on a selection of digital media channels.
Next month, The Woo will begin rolling out targeted campaigns (one highlighting pediatric care, and the other, senior care) in markets where Heal is expanding its services.