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Jersey Mike's Inks Sponsorship Deal

Jersey Mike’s Subs has signed a deal with the Atlanta Tipoff Club, administrators of the Naismith Awards, to become title sponsor for the collegiate Naismith Trophy. The award, presented since 1969 and named after Dr. James Naismith, the creator of the game of basketball, honors college basketball's top men's and women's player each year. The deal expands Jersey Mike’s multiyear pact, which also includes title sponsor for the Naismith High School Trophy for Boys’ and Girls’ Player of the Year, title sponsor of the Naismith High School Boys’ and Girls’ Coach of the Year and the Naismith High School All-America Teams.

Read the whole story at New York Sports Journalism »

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