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Harley-Davidson Launching E-Bicycle Brand

  • USA Today, Thursday, October 29, 2020 7:07 PM
Harley-Davidson is branching out. The longtime producer of iconic motorcycles unveiled a brand that will focus exclusively on the electric, or e-bicycle, market. “Known as Serial 1 Cycle Co., the brand takes its name from Serial Number One, the nickname for Harley-Davidson’s first motorcycle,” per USA Today. “The e-bicycle market is going gangbusters right now, largely due to the COVID-19 pandemic, said Aaron Frank, brand director for Serial 1.”

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