• by Larissa Faw , November 5, 2020

Trans-System is appointing Laced Agency as the fleet provider’s agency of record for all media and driver recruitment campaigns servicing its brands, including System Transport, James J. Williams, and TWT Refrigerated Service. 

The remit includes media strategy and ideation for driver recruitment campaigns, media planning and buying, creative and design, marketing, lead generation, technical implementations, and tracking, media reporting and analysis.