• by Steve McClellan  @mp_mcclellan, November 9, 2020

Eastern European sparkling water brand Borjomi is debuting in the U.S. with promotional support from a brand campaign created by ad agency Battery.

The tagline is “Borjomi. Tastes Like Nature. You Just Forgot What Nature Tastes Like.” Exverus is handling media strategy, planning and buying. Sample the creative here.

Battery and Exverus were hired by the brand’s parent company, IDS Borjomi International, headquartered in Kyiv, Ukraine, to help launch the brand in the U.S.

The campaign will run online with paid social, video, and search geo-targeted to store locations where Borjimi is new to shelves.