NBCUniversal Grows Retail-Shopping Platforms For Holiday Season

One Platform Commerce -- NBCUniversal’s just-announced new controlling unit for its Shoppable TV, NBCUniversal Checkout and Shop Telemundo businesses -- has struck a deal with PayPal, to make consumer retail sales easier.

NBC’s deal with the online payment system company is timed to take advantage of the coming holiday season.

New gift guides will appear on NBCU websites -- including Bravo, E!, NBC Sports, Syfy Wire, Telemundo, and “Today” -- as well as product on-TV screen codes for consumers to scan on running on “LatinX Now,” “Un Nuevo Dia,” “En Casa con Telemundo,” Syfy and E!’s “Daily Pop.”

NBCU now claims deals with more than 60 retail companies -- 94% of those brands that have never bought TV previously, including names like Koio, Our Place, Paravel, Pour les Femmes, and Sewing Down South.

Since it launched these retail-associated businesses starting a year ago, NBC says it has achieved a 30% “conversion” rate, which typically means the number of website visitors who make a purchase. NBC says this rate is higher than that of traditional e-commerce sites.

Shoppable TV is where viewers can purchase products within the environment of their favorite TV show -- where they can scan on TV screen product codes directing them to purchase platforms. It launched in October 2019.

Recent deals include clothing line Lacoste with NBC’s “French Open,” retailer Walmart with “Today” and cycling fitness platform Zwift with NBC’s “Tour de France.” A similar platform, Shop Telemundo, launched last month.

NBCUniversal Checkout, launched in April of this year, allows businesses -- local or national -- to set up shop within NBCUniversal’s ecosystem at mass scale for retail sales activity.

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