• by Ray Schultz , November 11, 2020

Engagement platform 6sense has made its account matching tool, 6signal Graph, available to sales and marketing technology providers.

Firms such as Drift, Mediafly and PathFactory had already embedded 6signal in their platforms to drive personalized campaigns. 

Around for about eight years, the tool is designed help brands achieve “accurate account matching, including adjusting to changes in locations and devices from which a buyer conducts research," states Viral Bajaria, CTO and co-founder of 6sense.

It does this by matching anonymous web traffic and third-party intent signals, the company says. 

Drift uses 6signal to help it deliver “personalized conversational marketing experiences at scale,” states Jared Fuller, senior director of partnerships at Drift.