A Third Of Marketers 'Clueless' About Apple's DFA Protocol, Most See Negative Impact On Mobile Ad Spend

Apple's planned changes for IDFA (identifier for advertisers) in its next iOS version has potentially grave consequences for the mobile advertising industry, according to a survey of Mobile Marketing Association (MMA) members conducted by the MMA and AppsFlyer.

The study, which surveyed members in September, found the new opt-in …

Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.

Next story loading loading..

Discover Our Publications