• BuzzFeed, Monday, November 23, 2020 8:21 PM

Sherwin-Williams has fired an employee after the company discovered his popular paint-mixing TikTok channel @tonesterpaints, which currently has over 1.2 million followers. “Tony Piloseno said that for months he'd been pointing to his viral account as an example of what Sherwin-Williams could do on social media and by marketing its brand to a younger audience,” per BuzzFeed News. “But instead it led corporate personnel to investigate his social media account, and they ultimately fired him after determining he was making ‘these videos during [his] working hours’ and with company equipment.”

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