• by Fern Siegel , November 24, 2020

The New Yorker is pushing its merchandise with a new ecommerce effort: The New Yorker Store.

Launching today, an array of curated products celebrates the magazine’s history and the artists that grace its pages.

Nicholas Blechman, The New Yorker’s creative director, told Publishers Daily:“The idea behind the Store is to build on the success of the iconic New Yorker tote bag, which I see wherever I go — on the streets of Brooklyn, at the green market, even in Berlin. The New Yorker and, by extension, these products are for the curious, for lovers of great design, and for those seeking a bit of whimsy.”

There is a striking selection that captures the magazine's aesthetic, including Eustace Tilly socks, both in a butterfly and bubble-gum variation, framed, metal, canvas and acrylic magazine covers, delineated by subject — animals to fashion, politics to romance — are for sale. Specific cartoonists, from notables such as Roz Chast, are also available.

Customers can purchase a hoodie with cartoonist George Booth’s loyal hound dog, cartoonist Edward Steed’s illustrated playing cards and sketch with Musgrave-crafted pencils with a box designed by cover artist Joost Swarte.

Other products include T-shirts illustrated with cover art, Knickerbocker knit cap featuring the New Yorker logo, note cards, iPhone cases, coffee mugs, umbrellas, towels and totes.

For subscribers, The New Yorker Store offers a 10% discount its first week — nonsubscribers receive special prices on subscriptions and a tote bag.

The site intends to update retail options year-round, often with limited-edition products.