Some 90% Democrats and people who lean left said their news sources helped them understand election results after polls closed, while only 6% expressed dissatisfaction and another 6% tuned out entirely. By comparison, only 67% of Republicans and right-leaning adults gave the news media favorable marks for explaining the election.
Americans tend to favor traditional media outlets for news about election results, with 30% saying they watched cable TV news and 22% watched national network TV news. Among digital media consumers, 24% relied on a news website or app and only 9% looked at a social network feed.
That low reliance on social media indicates that people don't trust apps like Facebook and Twitter for election coverage. That's also a sign of healthy skepticism toward platforms with a shoddy record of stopping the spread of misinformation, hate speech, conspiracy theories and divisive propaganda posing as news.
It's amazing that brands buy ad inserts on platforms that have such a trust deficit with audiences, but favorable ROIs are persuasive.