Mirabel Technologies has debuted a new product for auto-verifying email lists.
The new tool -- Clean Your List -- identifies valid, invalid, and unknown email addresses, the company says.
The company has integrated the feature into Mirabel’s Marketing Manager , its marketing automation platform, “as a way to identify inactive and invalid contacts,” states Mark McCormick, president of Mirabel Technologies.
First-time users will receive 1,500 free email validations, it adds. Following that, Clean Your List is available for purchase.
McCormick argues that businesses “don’t often realize that email addresses become inactive and invalid for various reasons. Yet they remain on email lists. This makes updating email lists and CRMs challenging.”