Visa has selected Wieden + Kennedy and Publicis Groupe to handle global advertising duties after a review that began earlier this year.
The company spent $60 million on measured media in the U.S. last year, according to Kantar Media, and an estimated $200 million globally.
W+K succeeds BBDO as lead on creative strategy and major creative advertising initiatives while Publicis Groupe will continue to be responsible for global media and add to its remit production and support for the brand’s “hyper local work,” according to a message posted on the company’s LinkedIn page by Chief Marketing & Communications Officer Lynne Biggar.
“Accelerating business for and with our customers means we’re always innovating and pushing forward – exploring new ways to meet evolving needs to achieve impactful outcomes,” stated Biggar. “Our brand and business ambitions warrant having Wieden+Kennedy and Publicis Groupe partner together to expand our brand platform by combining both best-in-class creative and global execution expertise.”
She tipped her hat to the outgoing incumbent, thanking BBDO for “their long-standing partnership with Visa over the past many years. We appreciate the contributions they have made to our brand and business across our global footprint.”