Media agency m/Six, jointly back by GroupM and The&Partnership, has hired Belinda Smith to be its CEO NA/Americas, with oversight of the U.S., Canada and Latin America.
Previously Smith served as head of global marketing intelligence at Electronic Arts (EA) which is an m/Six client. She is credited with creating EA's in-house global media agency and the first central team to lead content, channel and audience strategy as well as marketing effectiveness and measurement across its businesses.
Since June Smith has worked as special advisor to the board of m/SIX and The&Partnership on diversity and inclusion efforts. In her new position at m/SIX, Smith will maintain her current role as Global Diversity Ambassador at the WFA where she will continue her efforts on advancing progress in Diversity, Equity, and Inclusion (DEI) issues across the industry.
Prior to EA, Smith was the director of programmatic strategy at 360i. She was also the director of industry initiatives at the IAB and led product management and marketing for several entities at AT&T.
Smith reports to m/SIX Global CEO Jess Burley.