GroupM's Wavemaker unit has been named the media agency-of-record for Perfetti Van Melle, marketer of Mentos and other candy, mint and chewing gum brands.
The assignment follows a consolidation review and Perfetti Van Melle Vice
President-Marketing Rachel Chambers cited Wavemaker's expertise across multiple disciplines -- including media, data science, ecommerce and shopper media -- as its "key differentiator."
The appointment expands Wavemaker’s global relationship with the candy-maker, which now spans the U.S., China, Netherlands, India, UK, MENA, Belgium, Turkey and Indonesia.
advertisement
advertisement