• by Steve McClellan  @mp_mcclellan, December 17, 2020

GroupM media agency Wavemaker has been named Media Agency of Record by candy and gum company Perfetti Van Melle USA.

The appointment expands Wavemaker’s global relationship with the client. In addition to the U.S. the agency services the account in China, Netherlands, India, UK, MENA, Belgium, Turkey and Indonesia.

The firm distributes brands like Mentos, Airheads, Chupa Chups, and newly launched Fruit-tella in the U.S. The appointment is effective immediately.

“A key differentiator for Wavemaker was its ability to fuse global and local expertise across multiple disciplines, from media and data sciences to ecommerce and shopper media,” stated Rachel Chambers, Vice President, Marketing, Perfetti Van Melle USA.

The firm spent $102,000 on measured media last year in the U.S. according to Kantar Media.