• Bloomberg, Thursday, December 17, 2020 7:20 PM

Just because a Democrat will be back in office Jan. 20 doesn’t mean that activist brands can relax. Patagonia, for one, “will continue to invest money and manpower trying to influence policy -- in the U.S. and abroad,” per Bloomberg. Its CEO says he’s willing to bring more litigation against officials who try to roll back or diminish environmental protections. “I think we have absolutely lost the right to have philosophical debates about the role of business vs. the role of government or whether it’s too late to do anything,” says Patagonia CEO Ryan Gellert.

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