• NY Times, Thursday, November 3, 2005 11:43 AM

Sirius Satellite Radio has begun airing liquor advertising on some of its channels--talk, sports, and news--but not music, which continues to be ad-free. The first campaign to air on Sirius is for Tanqueray. Stuart Elliott says in today's New York Times that Tanqueray had trouble getting its musically themed spots on terrestrial radio. "Satellite is a little new, offbeat," says Glenn Porter, vice president and creative director at the Tanqueray agency, Grey Worldwide, part of the Grey Global Group division of WPP Group. "We wanted a way to bring the consumer to the brand in a cool...way," he told Elliott. Earlier, XM Satellite Radio--the larger of the two satellite radio networks--began taking liquor advertising.

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