• by Larissa Faw , January 6, 2021

Iovate Health Sciences International is appointing Opinionated as agency of record for the company’s Six Star Pro Nutrition brand following a competitive review. The work had previously been handled in house and the appointment marks the brand’s first foray into the agency space.

Opinionated will be responsible for the company’s Six Star Pro Nutrition’s advertising, packaging, brand identity, content creation, and integrated strategy.

Opinionated was selected based on its experience with sport-focused companies.

This new relationship pairs two fledging upstarts each seeking to rise within their respective fields. Founded in 2017 by former Wieden+Kennedy global executive Mark Fitzloff, Opinionated’s client roster includes Seventh Generation, Venmo and Adidas.

The Six Star brand features performance energy drinks, protein powders, and pre-workouts, all supported via brand ambassadors including Pittsburgh football star T.J. Watt, baseball All-Star Giancarlo Stanton, and NBA star Russell Westbrook.

“In its relatively short history, Opinionated has worked with some of the world’s biggest corporate titans, telling inspiring stories about how sports connect us through our favorite brands,” states Jarrod Jordan, Chief Marketing Officer at Iovate Health Sciences. “We believe Opinionated will help us take our marketing efforts to the next level.”

Their first campaign is expected to debut late August or September, with the Olympics, though not as an official sponsor. That campaign is viewed as a “springboard” type of event to jumpstart Six Star’s buzz and awareness.

“We look forward to helping cement it as the athlete's choice in a category more known for serving gym rats and body builders,” says Fitzloff.