Integral Ad Science Acquires Amino Payments

Digital ad verification company Integral Ad Science (IAS) has acquired Amino Payments, a supplier of blockchain-based solutions that monitor programmatic advertising spending and help optimize campaign performance. 

In April 2020, IAS and Amino Payments partnered to launch one of those solutions, Total Visibility. 

Total Visibility enables real-time campaign optimization by providing impression-level financial insights, including supply-path costs, as well as media quality verification (viewability, fraud and brand safety monitoring), according to IAS. 

Total Visibility is now an IAS brand, and the Amino Payments brand will be retired.

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