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Coca-Cola Foregoes Super Bowl

  • Variety, Sunday, January 17, 2021 9:28 PM
Coca-Cola is sitting out this year’s Super Bowl. The beverage giant calls it a “a “difficult choice” made to “ensure we are investing in the right resources during these unprecedented times.” Rival Pepsi is also not running an ad, instead opting to focus on its annual half-time show rather than run commercials for its flagship drink. PepsiCo will run a commercial for its Mountain Dew soda along with various snacks from Frito-Lay. Coke spent $10 million in commercials placed in Fox’s 2020 broadcast of Super Bowl LIV, according to data from Kantar.

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