Reckitt Benckiser (RB) is adding VCCP to the conglomerate’s agency roster following a competitive review. There was no incumbent agency as this is a new assignment working across the
Brando’s hygiene portfolio: Harpic, Vanish and Finish.
The agency will be tasked with delivering digital consumer experience strategies and advising on the range of digital consumer
touchpoints including content, social and digital advertising and e-commerce.