BMW is suspending the two-year-old car subscription service it was testing in Nashville. The service was either $2K or $3,700 per month, depending on the models selected.
Recent
requests to sign up have been met with a disclaimer that the service is in the process of shutting down, as discovered by
The Verge. A Nashville resident who was interested in applying for
the subscription service was told it was going to be defunct by the end of January.
BMW is not alone. Ford, Mercedes-Benz and Cadillac have all walked away from similar programs
following low demand.
Read the whole story at The Verge »
