• by Richard Whitman , Columnist, January 18, 2021

San Diego-based marketing company Power Digital has acquired digital agency Social Method, for an undisclosed sum.

Specializing in performance-based Facebook and Instagram media and creative services, Social Method was launched in 2015 and now has a staff of more than 60 across offices in New York, Washington, DC and Tel Aviv.

Clients include TOMS, Gibson Guitars, Colgate, Goldbelly, and Stance.

Power Digital’s offering includes SEO, content marketing, paid media, social media marketing, public relations, influencer marketing, email +SMS, conversion rate optimization, Amazon marketing and web development.

Grayson Lafrenz, founder-CEO of Power Digital, stated: “This partnership will enable Social Method clients to have access to a full suite of paid and organic marketing services powered by Power Digital’s proprietary technology … and likewise, Power Digital clients will now have expanded paid and social creative capabilities through Social Method’s offerings.”