• by Steve McClellan  @mp_mcclellan, January 19, 2021

M&C Saatchi Sport & Entertainment NYC has been named agency of record for fitness tracking wearable Whoop following a competitive review.

Whoop, a Boston-based startup raised $100 million in Series E funding in October, which the company says puts its value at $1.2 billion. Investors include NFL greats Patrick Mahomes and Eli Manning, NBA star Kevin Durant and pro golfer Rory McIlroy.

Earlier this month Whoop unveiled a multi-year partnership to become the official fitness wearable of the PGA Tour. 

Saatchi will lead a comprehensive communications program to boost Whoop's U.S. profile and introduce the brand to new global markets including the UK and Germany. The partnership encompasses strategic global communications, media relations, thought leadership and events.