• by Larissa Faw , January 28, 2021

McKinney is rearranging its C-suite by moving key leaders into roles best suited to their talents.

As part of the reorganization, Jasmine Dadlani, who joined McKinney in 2018 as director of strategy in New York, will now serve as Chief Strategy Officer to oversee McKinney’s strategic offering across all offices.

Walt Barron, who has served as the agency’s Chief Strategy Officer for the last 5-plus years, has been named managing director for the agency as he helps further define McKinney’s presence in Durham, New York, and Los Angeles.

Gretchen Walsh, who was serving as managing director of McKinney’s Durham office, will step into the newly created role of Chief Client Officer. In this role, she will leverage her experience building client-relationships. Most notably she helped the agency land and run the Choice Hotels account. 

Jenny Nicholson will lead McKinney’s newest capability as executive director, brand experience (BX) to formalize the agency's BX offering. 

Nicholson ranks as McKinney’s most awarded creative lead and helped to create the Ad Council’s latest “End Family Fire” campaign, “No Extra Life” — which was created not on film but by using Unreal Engine, the game development engine created by Epic Games, the maker behind Fortnite.

"As we lean into a growth mindset — especially in terms of empowering our people to play to their strengths — we've made a number of shifts to ensure that our talent is in the best position to contribute to the agency's success," said CEO Joe Maglio.