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VNU Seen As Ending IMS Deal

  • Reuters, Monday, November 7, 2005 12:01 PM

VNU, the parent of Nielsen Media Research, ACNielsen and trade magazines like Adweek, Billboard and The Hollywood Reporter, may terminate its $7 billion merger deal with IMS Health following a shareholder revolt. The two companies met today, according to Reuters, which cited a Rabo Securities report as noting, "A cancellation of the deal with IMS now seems very likely." A merger with IMS would have reunited the three units Nielsen, ACNielsen and IMS, which ironically were all part of Dun & Bradstreet before that company spun itself off into three separate, publicly traded companies, two of which have since been acquired by VNU.

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