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Brands Decide How To Approach Super Bowl

If brands are still debating what tone to take with their Super Bowl spots (seriously, are there really some still in the works this late?) Fast Company has some words of advice:  “We want to smile,” says Geoff Cottrill, cofounder of Marvin Media. “We want to fall off the couch laughing. We want to be entertained. If you’re showing up to try to create some explicit kumbaya moment, you’re only reminding us of the problems in the world. And that’s not why we’re tuned in.”

Read the whole story at Fast Company »

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