Amazon Advertising: Monthly Viewers Have Nearly Tripled To 55 Million

by Wayne Friedman , February 4, 2021

Amazon Advertising has almost tripled monthly active viewers on all its ad-supported OTT content to 55 million. A year ago, the company estimated the total could reach more than 20 million.

This includes all its ad-supported platforms, including Amazon Fire TV, its set-top-box/smart TV platform business, which in December 2020 said it had 50 million monthly active users.

Amazon Advertising also includes IMDd TV, its free, ad-supported streamer featuring TV shows and movies; and Twitch, its interactive live-streaming service for gaming, entertainment, sports and music content.

All live sports programming, such as NFL “Thursday Night Football” games on Amazon Prime Video and Twitch, are in the mix. Amazon airs 11 regular-season NFL games.

Amazon Prime Video and Twitch had, for the first time, a regular-season exclusive game: the San Francisco 49ers and Arizona Cardinals on December 26. It pulled in an average minute audience of 4.8 million viewers, according to an internal Amazon estimate, which the company says was the highest digital viewership ever for an NFL regular season game.

The platform also counts the company’s free News app on Fire TV, which aggregates content from dozens of providers.

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1 comment about "Amazon Advertising: Monthly Viewers Have Nearly Tripled To 55 Million".

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John Grono from GAP Research, February 5, 2021 at 4:47 p.m.
A very interesting metric would be daily active viewers.
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