• by Ray Schultz , February 5, 2021

Customer Data Platform Tealium has raised $96 million in Series G funding, bringing the firm’s total valuation to $1.2 billion, the company says. 

The round was led by existing investors Georgian and Silver Lake Waterman.

The company will use the money to fund accelerated product development, claiming that this is an opportune time for a compliant, omnichannel CDP.  

“Key factors in the market have come together and created an environment where organizations have to adopt a first party data strategy to stay competitive and viable — and this trend is only increasing,” states Jeff Lunsford, CEO, Tealium.

CDPs can fuel analytics and customer communications through multiple channels, including email.