Super Bowl LV Tune-In Falls 15%

The national TV audience for Super Bowl LV fell 15% from the Big Game in 2020, according to estimates released this morning by Samba TV.

The estimates, which also show big declines for the pre-game and half-time shows, is based on household tune-in data from Samba TV's connected TV universe.

Based on the data, Samba estimates 32.0 million households tuned into Sunday night's game on CBS, which compares to the 37.6 million households that tuned into Fox's coverage of Super Bowl XIV last year.

The chart below illustrates the second-by-second tune-in nationwide, and in the team's hometown markets of Kansas City and Tampa.



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