WFA Report Finds Many CMOs Not Yet Started, Or Just Beginning, Digital Transformation
- by Joe Mandese @mp_joemandese, February 9, 2021
Despite years of discussion surrounding the impact of digital media adoption, 44% of CMOs surveyed for the World Federation of Advertisers characterize their own organization's marketing transformation as not yet, or just beginning. Only 2% describe it as "world class."
That's the top line finding from the WFA's just-released " …
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