• CNN.com, Tuesday, February 9, 2021 10:37 PM

Long criticized for portraying a racial stereotype, Quaker Oats is rebranding its Aunt Jemima pancake mixes and syrups. Aunt Jemima, a caricature of a Black woman, will be replaced with the Pearl Milling Company name  and logo on new packaging, according to parent company PepsiCo. PepsiCo attorneys purchased brand name and logo trademarks for Pearl Milling Company Feb. 1. Trademark attorney Josh Gerben of Gerben Perrott, PLLC in Washington DC spotted the filing Monday morning, per CNN.

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