A recent Tourism New Zealand ad shows a a khaki-clad employee of the fictional Social Observation Squad rescuing wayward travelers from the clichés of Kiwi tourism. “Lower those arms nice
and slow,” the officer bellows through a megaphone to a pair of travelers committing a “summit spread-eagle” photo opportunity at Coromandel Peak, which overlooks the South
Island’s Lake Wanaka. “This lighthearted ad, intended for a domestic audience, went viral internationally last week for its tongue-in-cheek call to action: Stop posting unimaginative
photos on social media, please — enough with the hot-tub shots and images of glossy beachside legs,” per
The New York Times.
Read the whole story at The New York Times »
