• by Larissa Faw , February 15, 2021

France’s International League Against Racism and Anti-Semitism (LICRA) is teaming with Publicis Conseil to combat what the group calls “ordinary” racism.

The creative, in French with English subtitles, uses deepfake technology and morphing to change faces as a diverse group of individuals speaks about the general hatred crystallized around the fear of others. The agency shot the scenes in a studio using LED panels technology.

The film debuts on the LICRA homepage followed by French TV and additional online channels.