• by Larissa Faw , February 17, 2021

Icelandic Provisions (IP) has tapped Joan Creative as agency partner to develop a new brand campaign to introduce the dairy company to American audiences. The brand is known for products derived from a dairy culture called skyr which have the consistency of Greek yogurt, but a milder flavor.

The U.S. campaign will include video, OOH, print, in-store, influencer, PR, social and experiential.