• by Larissa Faw , February 18, 2021

Kraft Heinz Continental Europe is appointing We Are Social as social media agency of record.

The remit will support Heinz’s long-term strategic direction and deliver social-first pan-European social media activations for the brand. It will join media agency Carat on the company’s media agency roster.

The first collaboration will promote the summer “grilling season” to encourage usage of Heinz sauces. Led by the agency’s team in Germany with support from its offices in Spain, France and Italy, the campaign will develop content for Heinz’s Ketchup, BBQ and Mayonnaise sauces across Europe.