Toyota Motor North America has pledged $1 million in relief for storm victims.
The aid will serve both customers and a variety of Texas-based nonprofit organizations.
Texans have supported the Plano, Texas-based automaker in “myriad” ways, and the automaker want to help its neighbors emerge from the storm, says Sean Suggs, Toyota group vice president of social innovation.
“We take our role as community leaders seriously,” Suggs says in a release.
Organizations that will receive support include the United Way of Metropolitan Dallas, which will receive $450,000 in support of North Texas Cares and West Dallas nonprofits. Another $100,000 will go to the North Texas Food Bank, while $30,000 has been given to the Family Place and Genesis Women’s Shelter to fund hotel rooms, food, and transportation for its clients.
The automaker has allocated $100,000 to SAWS Community Pipe Repair Fund, to provide families with funds for plumbing repairs. The Let’s Help SA Fund will receive $200,000 to provide food, water and shelter.
Finally, the United Way of Greater Houston will receive $50,000 to support local home repairs. The Houston Food Bank will receive $50,000, and the CrowdSource Rescue will receive $20,000 to provide food water and fuel.
In addition, Toyota offers support to all U.S.-based employees with their personal recovery efforts from unexpected catastrophic events. Toyota will match up to $10,000 in individual employee contributions to nonprofit organizations recovering from the storm.
Toyota Financial Services also is offering payment relief options to customers affected by the storms.
Ford Motor Credit Company is offering a similar disaster relief program that allows customers whose accounts qualify to delay one or two monthly payments.
The offer is available to customers in FEMA-declared disaster areas who are leasing or have purchased vehicles with financing from Ford Credit or Lincoln Automotive Financial Services.
The automaker previously directed its dealers to offer its F-150 pickups -- which contain generators -- to local residents who were facing extended power outages.