Publishers, seeking new sources of revenue beyond ad sales and content, are turning to education.
For example, WWD has launched a program called Fashion Business Essentials, collaborating with The School of Fashion at The New School’s Parsons School of Design and education platform Yellowbrick.
The course provides 15 hours of instruction and project time in five modules: “Entrepreneurship and the Fashion System,” “Managing Fashion Production,” “Fashion Branding,” “Marketing Strategies,” and “Retailing and Distribution.” Instruction and course materials will be provided online.
Students who complete the program will earn a noncredit Completion Certificate from Parsons.
The program provides opportunities “for talent who hail from nontraditional backgrounds in the fashion industry,” states Ben Barry, Dean of the School of Fashion at The New School's Parsons School of Design.
Barry notes that the fashion industry “has endured many challenges over the past year and we see its recovery as an opportunity to bring more diverse voices into the ranks.”
In another launch, The Economist recently announced the creation of The Economist Executive Education.
Designed to give businesspeople an edge in their careers, the online program will bring “the rigor and intelligence we apply to our journalism to the growing world of online education," states Bob Cohn, president, The Economist.
The program was created by Economist journalists and developed in collaboration with GetSmarter, a brand of global education technology firm 2U, Inc.
The first six-week course, “The New Global Order: How Politics, Business and Technology are Changing,” starts in May.. The second, on business writing, will take place in the autumn.