Proximo Spirits has appointed Eleven as agency partner for the company’s The Kraken Black Spiced Rum brand. The agency landed this account by convincing the brand to avoid the traditional RFP
process to instead allow Eleven to collaborate with Kraken for a two-week trial period. This temporary partnership enabled the spirits brand to see how Eleven operates and learn its creative/strategic
vision for the brand, ultimately leading to an official relationship.
